Our Vision
By 2030, we want to have reached a tipping point in our food system. This means three key things.
A MASS MOVEMENT
…of young people who recognise the cause as one of the biggest and most pressing issues in their time!
A NEW FOOD ENVIRONMENT
Major changes to the food environment!
Delivered by Government, Corporates and Schools to ensure healthy nutritious food is available throughout the UK.
A NEW FOOD CULTURE
A new conversation around food and health. A cultural shift amongst the public, in the way they think and understand the issue.
Our Values
We are…
Real
Straight up about our experiences; transparent about our motives; doing it because we believe in it.
We have nothing to gain but our health.
RESILIENT
We won't give up. We will always advocate for change. Setbacks don’t set us back. We are a Bite Back family.
RESPECTFUL
We value every voice equally. We are a place where you can be yourself and express yourself freely.
We listen.
Fresh
Focused on new ideas, change, new ways of thinking. Committed to staying surprising.
ENERGETIC
Loud, young (at heart!), dynamic and well versed.
Our BELIEFS
We believe…
Companies should:
Not advertise junk food
Be honest and transparent about what is in their products
Make sure healthy options are affordable to everyone
Design their stores with child health at their heart
Work harder to create delicious, convenient, affordable AND healthy products
All children should:
Be surrounded by affordable nutritious food; when at school, in shops, and in restaurants and cafes
Have safe healthy spaces to run, play and hang out
Have a voice
Live free from pressure from fast food brands
Have the same opportunities to live a long and healthy life
